A video of Melton scoring a touchdown after dragging a Middle Township defender the last 13 yards went viral with over 58,000 views.
He received an offer from Rutgers, where his father Gary played football and his mom Vicky was a basketball player, adding to offers he received from Old Dominion and Boston College.
Then Melton experienced the first playoff win of his career Saturday when he ran for two scores, threw for another and blocked Collingswood’s potential game-winning field goal in a 21-20 victory.
It’s heady stuff for a high school junior, who will just add to the recent developments if he can lead the Pirates past two-time defending Group 2 champion Haddonfield on Friday night and into the final.
LIVE UPDATES: Cedar Creek at Haddonfield
“We knew (Michigan-bound wide receiver) Ahmir (Mitchell) would draw a lot of coverage this year, so Bo would be able to make plays,” said Cedar Creek coach Tim Watson. “But he’s met and possibly exceeded expectations.
“He’s a great football player and he’s started getting recognition from colleges,. He’s a great kid with a lot of character, and we’re lucky to have a kid like that. He tweeted something after that video blow up that it was great to get attention, but his focus was on winning in the playoffs, helping his team get a ring. He’s a level-headed kid from a great family, and he has emerged as a great leader.”
Melton is a slotback who has over 500 yards both rushing and receiving and scored 22 total touchdowns. Last week, he threw a 30-yard touchdown pass out of the wildcat on a broken play after the snap sailed 15 yards behind him.
“It’s never a good thing (when the ball’s on the ground in the backfield), and the first reaction is ‘Oh shoot,’” admitted Watson. “But any time you see Bo back there, you know he can still make something happen.
“I didn’t expect that to happen, though. I thought he’d take off with it and try to get the first (down). That’s how he is though. He doesn’t ever think he can’t make a play He just has a knack for that.”
Melton also punts and returns kicks – and blocks kicks – for the Pirates. He admits he thrives on being versatile.
“I take a lot of pride in doing a of little everything,” said Melton. “I played quarterback and running back growing up, I’ve played running back all my life. I’m very comfortable passing the ball, reading ends, getting upfield and making people miss. I told the team I would do anything to get this ‘W’ (Saturday).”
That included coming off the left side and blocking the kick that could have knocked Cedar Creek out of the playoffs.
“I would give me life (to block) that kick,” said Melton.
Melton admitted he and his family are receiving a lot more attention the last few weeks. He is appreciative of colleges being involved, particularly Rutgers.
“I’m just playing football and the fact that colleges want me, I feel great about that,” said Melton. “I feel blessed. My dad and mom know a lot about Rutgers, it’s where they met. I don’t have a favorite right now, but Rutgers is definitely up there and so is Old Dominion.
“I came out this year, knew I had to take a bigger leadership role. I’ve been observing and watching Ahmir because he had a lot of attention, and brought me under his arms, and told me how colleges would come out to see me too.”
Melton isn’t letting any of it get to his head, though, even though everyone wants to see what he will do next. If he can help the Pirates beat Haddonfield, it would be the biggest achievement of a whirlwind two weeks.
“If I have a big head, the whole team will mess up,” said Melton. “I’m just staying focused, so the whole team can play the way we know how to play.”
Bill Evans can be reached at email@example.com or by leaving a note in the comments below. Follow him on Twitter @BEvansSports. Find the NJ.com High School Football page on Facebook by following this link.